Manner stat`episanija - how to write for a web

So it has turned out, that my "job" compels me to read weight of texts from the screen. Usual texts concern to them, like the books published in an electronic kind, and unusual: a hypertext of rather strange and complex{difficult} structure for my perception{recognition} which is used usually by the schoolboys doing{making} the first sites.

When I see the text of the second type, I always recollect words of known humorist Zadornov supposedly tongue-tie occurs that mat, bearing{carrying} semantic loading, there is no opportunity to use... But, all the same, speech written, it is possible and to be expressed normally as there is time to think. And I have aimed to find on the Internet of the grant{manual} to a subject " as it is necessary to write a hypertext ". In the language plan, certainly.

At once I shall say, that has found a little. Basically it is spoken about "priglazhivanii" design of a site, like that links should not blink, the visited links should not look the same as not visited. Besides has found some advice of the certain philologist on a site Marketer.Ru. This advice{councils} really have the greatest value of that it was possible to find, but the horrifying impression has made that the text will consist of introduction and three clauses{articles} (everyone - on the page and with the banner), from them introduction the biggest, and clauses{articles} with gul`kin a nose.

Therefore risknu to offer some rules. Of them I do not follow much. More precisely, I do not follow practically to everything, but I simply do not notice the some people, and I shall note it in the text. Rules equally concern both design, and style, as I not the big expert on manufacturing ten clauses{articles} from one subject.

Language should be clear. Many of modern sites (and too) sin this an abundance of specific terms in the text. For example, the person writes about that, " as podkonnektit`sja to the server on ftp, not zadiskloziv the password ". This natural phenomenon, occuring that the person realizes visitors same as he. That is khakerjugami, sitting at night and digging on holes in protection of the provider. It is supposed, if the site for the certain circle of people is done{made}, communicating such terms, but, for example, on a site for newbies it is undesirable. I understand, what not all my clauses{articles} are clear to newbies in a network only because they do not know a local slang. But I, at least, try to avoid it.

To write it is necessary competently. Very sadly to see sites " about zarobotke in city ". There is a spelling in the same Word. And more more sadly that people reading these sites, imagine earnings as "zarobotok". And anything does not stop them. To see a lot, the Word is not started, and in Dreamweaver'e by which they do{make} sites, check of Russian of spelling no.

Competently to write a little. There is other extreme measure. For example, among visitors of a forum of company Valuehost there was the talk of the town the magic formula stated by general director Peter Zarytovym in the letter to me: " It will be hung out as the site automated on partner programs " will open. Also think that he wanted to say it. A uniform spelling mistake, but what style! The present{true} colonel. It is one more problem of the modern network public: for not clear reasons people confuse words as generators of random numbers. " The rocket aside not Has worked in that ". But it already shutochki %)

To write so that read. I constantly catch myself that I would not like to place allocation by a fat font or lists in texts. And when I read long clauses{articles} (more longly 10 lines) the sight really slides off downwards, and I read only the first some words from each paragraph. On interesting paragraphs I stop. The person, for example, writes my biography. And each paragraph starts with words " Mikhajlo was... " Well where such text? Only on a dump. And if he will begin one of paragraphs with " Mikhajlo eats alive newborn babies ", and will allocate eats babies alive fat, readership of the paragraph at once will be raised. Admit, you read this offer with especial attention?

Hypertext a hypertext, but in eyes rjabit` should not. There is no reason to allocate fat each second word, and everyone the third to do{make} by the link as it do{make} on anekdotov.net. Well what to me a reason, reading a joke about the elephant and an ant to see links to clauses{articles} from " the Life of animals " Brehma? What? In general, it is necessary to do{make} links only on basic concepts, and to choose from them that on is. To tell the truth, can make special type of the links which have been not selected in the text. Them to use it is possible, though for the visitor it is necessary to press risk them casually.

Simplify navigation. If the visitor already was on page where the link why the link should look the same as and not visited conducts? It is my most important scourge. And all time I want to make links of the same color, as well as the text, and both visited and not visited. And you suffer from it. In a combination with a plenty of links looks simply extremely. Eyes run up.

It some the most important advice{councils}. Them only six. There is an opportunity to add the seventh, global advice{council}; then them will be just as much, how much days in a week. Namely: Train on cats. Listen to the visitors. Read clause{article} closely{attentively} and note down the time, which for this purpose is required to you. Then find the person being your average visitor and see what is the time this clause{article} he reads. By the way, some counters allow to define{determine} time of a presence{finding} of the user for page. And so, the attitude{relation} of time spent by the visitor, to your time also is the size of that share of a material which has remained for the visitor not read. If the visitor reads less half of clause{article}, there is a sense to think of its{her} renewal, though half - not such and small figure of