In a pursuit of a long banner...

Each working person would like to receive for the work any (and it is desirable big:) compensation. Especially in the event that this work is accompanied by an overhead charge - then not so simply it would be desirable, but also begins practically necessary to pay back even these charges. And the Internet here at all exception.

The traditional circuit assumes, that I make the goods, I take his{its} cost price, I cover with something from above (to eat it would be desirable) and I sell the consumer. This circuit well works on small parties{sets} of the goods, but at their increase an overhead charge rather sharply grow - there is a necessity for a network of distributors of the goods, and each part in this circuit adds the "marzhu" to cost. There are additional charges and at movement of money back on a chain. At occurrence of a competition advertising is added. And so on, and so on...

With occurrence of computers, the Internet and " the information goods " (to which it is possible to attribute{relate} and programs) there was rather interesting situation when cost of copying of the goods became very close to zero. I.e. having caught one copy of these goods any person could create unlimited number of copies. On the one hand this situation is very favourable to manufacturers of the goods - having spent X money to his{its} manufacture and having added Y which are to be earned, it is possible to sell the goods under the price (X+Y)/N where N is a number of buyers. From here it is visible what for every possible copy protection is necessary - if copy and sell goods can everybody everything, except for the manufacturer, can sharply bring down the price and trade on Y/N since charges on manufacture any do not bear{carry}.

But this formula is rather ideal - in her charges on delivery of the goods are not taken into account{discounted} in any way. And they are enough appreciable, at growth of number of consumers. One more not taken into account{not discounted} factor - growth of expenses for gathering of payments. Here there is some conflict: at growth of number of buyers the price of the goods decreases and-or the profit grows, but charges on delivery and gathering of money simultaneously raise.

To one of outputs{exits} began attraction of advertizers. Really, if the number of buyers becomes very much big charges on gathering money are poured out " in kopeechku ", appreciablly raising cost of the goods, that in turn reduces his{its} competitiveness. And during any moment becomes more favourable (or more simple) to find one or several advertizers who will pay for the goods zhelamuju sum X+Y, than to try to collect " from one million spectators on one I cut ".

Many users, abusing advertising and in every possible way trying from it{her} to get rid do not understand a simple thing: if suddenly there will be " an absolute weapon ", disconnecting all advertising all free-of-charge services will disappear practically. More precisely, will pass to the category paid. For example the TV remain only state, since it is financed from the budget (i.e. from our taxes), sites - only corporate since for them the firm pays, all databases - extremely paid...

The truth authors in a pursuit of the advertizer too sometimes bend (in my opinion) a stick - you download the free-of-charge program, and for reception of the password to archive it is necessary to go on a site of the author and to click on a banner; want to download any file - and the server "gives" it{him} only if the link is on the same server, moreover and the program which you use for uploading is not any robot; establish the program, and she changes starting page of a browser and deinstalliruetsja if you will change her{it} back...