5 most rasprostrannenykh mistakes in marketing search engines.

Oshibka¹2: automatic registration - a way to riches.

All of us would like to find the magic program or a site where will enough enter the address, and on your site millions visitors from search engines there and then will rush. Such sites really offer the services on registration of your site at once in 3500 search engines. Moreover, already after several hours after pressing the magic button to you hundreds pleasing eyes of letters such as " Thank you for submitting to Joe's FFA Site " will start to come. The majority podobykh sites pursue one purpose - to receive yours email, subsequently to fill up you with a spam. Even if you really will manage to place the site on several search engines, these companies usually do{make} nothing for optimization of your position. Most likely, you appear on any 25-th page of results of search, and real visitors never simply will reach you.

Oshibka¹3: Meta Tags will solve all my problems.

There is a set of managements{manuals} on creation accomplished{perfect} meta tags that poikovye systems could find you. But they hold back that poiskovikov now at all do not read the majority meta tags. The same which read, often do not give to them the large value at definition of a position of page.

Often speak what simply enough to switch on keywords in title and meta tags and to create a site with the qualitative maintenance{contents} - and poiskoviki will fly on him{it} and at once will place on the first positions. Certainly, title tags and a qualitative content are important. But do not deceive itself that, what is it - the only thing, that you need to make, that you have found in a network.

Mistake ¹4: to believe, that Doorways are not effective and because of them your site can forbid.

Concerning specially prepared for indexing poiskovikami entrance pages (doorway pages) it has been said so much bad, that many experts began to use terms informational pages, spotlight pages, gateways. But they only it complicate all. The matter is that any page of a site which has a good position, functions as an input{entrance}, that is as " doorway page ". Many wrongly believe, that everyone get on a site through home page. Having lead{having carried out} search on Google, AltaVista, you are convinced, that is far from being always result poika results you on the main page. Besides, each search engine defines{determines} a position (relevance) of page differently.

Besides, each search engine has pages differently.

Hence, you can have page X with 400 words. This page can have a good rating in one search engine which these arrange 400 words, but for other search engine which demands 800 words, the rating will not be high.

Mistake ¹5: Registration up to an establishment of external links.

We have clients who use program WebPosition Gold's (the program for the complex analysis and recommendations concerning your site) and achieve high results, following the received recommendations. However others which create a new site, cannot it{him} proindeksirovat` in search engines. Or if they could it{him} proindeksirovat` they cannot be kept there more than 2-3 weeks. There are many mistakes which result in this, but one of them - absence of communications{connections} with other sites before registration. In particular the some people poiskoviki (such as HotBot) throw out pages from system if not find links to a site from other domains (if other domains do not refer to your site) Google simply declares, that will not index a site if he{it} does not have at least one external link specifying this site. Sometimes there is enough link from one of large katologov, such, as Open Directory, LookSmart, or Yahoo.

However you can try to register yours URL on the friend a web a site, and then to register this site in poiskovike, and to allow the search engine to find your site independently, through this secondary address, it can lift your index in a rating more than if you directly you registered your site. Lack of such approach is can borrow{occupy} more time for indexation. If you hurry up, you can zaregestrirovat` the second domain, and in the text of the second site to specify cross references your basic site with secondary and on the contrary. It is desirable, that the secondary site settled down on the other hosting, and also the content should differ insignificantly even, that illusion of that, what is it two different sites would be created.